Mersman Mid-Century Furniture and Its Pioneering Production
Discovering the Legacy and Designs of Mersman Tables and More
The mid-20th century was a transformative era for design, ushering in a wave of innovation and creativity that gave birth to the Mid-Century Modern (MCM) movement. Amidst the exciting array of furniture designs that emerged during this period, one name stands out—Mersman.
Mersman Furniture, a company with a rich history and a legacy of crafting exceptional furniture, significantly shaped the Mid-Century Modern design landscape. In this article, we delve into the captivating world of Mersman mid-century furniture, exploring its origins, iconic designs, and enduring appeal.
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Mersman mid-century modern furniture refers to a collection of stylish and functional furniture pieces produced by Mersman Furniture Company during the mid-20th century. These pieces are known for their clean lines, simplicity, and iconic MCM design elements.
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Mersman Furniture Company was founded in 1876, and it transitioned to mid-century modern design during the mid-20th century to meet changing consumer preferences.
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Mersman MCM furniture is characterized by its sleek, minimalist design, the use of quality materials like walnut and mahogany, and innovative design elements that capture the essence of the mid-century modern era.
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Mersman produced a wide range of MCM furniture, including coffee, end, nesting, and occasional tables. Their versatile designs make them suitable for various living spaces.
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Authentic Mersman MCM furniture often features the company's logo or stamp on the underside of the furniture piece. Additionally, Mersman pieces are known for their quality craftsmanship and use of solid wood.
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Yes, Mersman's mid-century modern furniture remains popular among collectors and enthusiasts of MCM design. Its timeless appeal and quality craftsmanship make it a sought-after choice for modern interiors.
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You can explore antique shops, vintage furniture stores, online marketplaces, and auctions to find authentic Mersman MCM furniture pieces. Additionally, connecting with collectors and MCM enthusiasts can be a valuable resource.
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To preserve the beauty of your Mersman MCM furniture, avoid exposing it to direct sunlight, use coasters to prevent water rings, and clean it gently with a soft, damp cloth. Regular maintenance and refinishing may also be necessary to keep the furniture in top condition.
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Mersman MCM furniture offers timeless design, quality craftsmanship, and historical significance. It adds a touch of mid-century elegance to modern interiors and is appreciated for its enduring style.
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Mersman produced a variety of MCM designs, each with its unique charm. Some collectors seek specific collections, but all Mersman MCM furniture pieces are celebrated for their iconic mid-century appeal.
A Glimpse into Mersman's Origins
The Grand Rapids Furniture Record Volume 46 | January to June, 1923 Mersman Furniture Advertisement
To truly appreciate Mersman's mid-century furniture, it's essential to understand its roots. The Mersman brand traces its history back to the 19th century, beginning in Ohio, a state renowned for its contributions to American furniture craftsmanship.
Early Years and Craftsmanship:
Mersman Furniture Company was founded in 1876 by John Mersman in Celina, Ohio. The company focused on producing high-quality, handcrafted wooden furniture from its inception. At the time, Celina, Ohio, was a small town in a predominantly rural and agricultural region. It was a time when the United States was transitioning from an agrarian society to an industrial one, with new manufacturing and business opportunities.
From the History of Mercer County, Ohio, and representative citizens / edited and compiled by S.S. Scranton v. 1:
Celina has a limited number of manufacturing establishments, chief among which is that of The Mersman; Bros., Brandts Company, manufacturers of both medium and high-grade extension dining tables, who give employment ployment the year round to 125 men in the factory and 10 traveling salesmen on the road. Shipments are made to nearly every State in the Union and to Canada, the annual business amounting to over $200,000.
The business was established in 1900 by J. B. Mersman, who at that time manufactured beds and parlor tables. At a later date the manufacture of dining tables was added and this has been the specialty of the company ever since. Before many months will have passed, the company will have the largest table factory in the United States. In 1901 J. B. Mersman sold the business to his sons, Edward H. and Walter J. Mersman, and Henry Lennartz, who conducted the business under the firm name of Lennartz & Mersman Brothers. In 1904 Edmund Brandts purchased one-half of Mr. Lennartz's interests, but the firm name was continued until May, 1906, when the Mersman brothers and Mr. Brandts purchased the remainder of Mr. Lennartz's interest, the firm becoming Mersman Brothers & Brandts. In September, 1906, the business was incorporated as The Mersman Bros., Brandts Company, under the laws of Ohio with a paid-up capital stock of $150,000 and the following officers: Edward H. Mersman, president and manager; Walter J. Mersman, vice-president and superintendent; and Edmund Brandts, secretary and treasurer. The board of directors consists of five members and includes the officers above mentioned, together with Albert Mersman and Hugo Brandts.
Buggies, surries, stanhopes and bikes are manufactured by William Cron, who has been in business at Celina for many years and has built up a lucrative trade. His is the largest carriage factory in Mercer County. A large force of men is employed in building carriages and also in general blacksmithing.
Furthermore, In the History of Mercer County, Bronshart H. Giberg reports, that Mersman Brothers' Corporation “Throughout the United States, the stores of New York City and other metropolitan aress or In the smaller rural towns, the name Mersman on tables is recognized as a mark of high quality, style and craitsmenship. This honor has belonged to Celina made tables for more than a half century.
In 1899, J. B. Mersman of Ottoville, Ohio, founder of Mersman Brothers' Corporation, came to Celna seeking a site for a furniture facture. September 28, 1899, the village council granted him $7,500 to apply on the cost of a site and building.
Thus was corn what is today, the world's largest factory exclusively manufacturing tables ot all kinds. Walter J. Mersman, 84, president of the Corporation is the last surviving member of the firm of father and three sons. A man of deep humanitarian traits and of philanthropic nature he has done much for his community that is unknown to the general public. monument to this civic minded man is the mersman swimming pool and recreational area on West Market Street which he presented to the commanny and which was named inenis honor oy the city of Celina. The Mersman factory has 425,000 square feet of floor space and the site is approximately equal to six city blocks. The average number of emplovees is 600 and the plant capacity is more than 2.000 tables of all kinds per day, or between 500,000 and 600,000 per year. Distribution covers every state in the Union and also Canada.”
In December of 1918, The Furniture Worker noted a significant move from the Mersman Bros.:
Mersman Bros. Brandts Tables at Chicago.
Dealers will be pleased to know that the popular line of tables manufactured bs the Mersmar Bros, Brandts Co.. Celina, Ohio, will be shown, as usual, on the fifth floor of the 1319 Building. Chicago, during the January Market. This line needs no introduction to the trade as they have been a stand-by for years from coast to coast.
The calling off of the government's restrictions respecting the holding of the Markets made a last hour decision necessary and this is to let all dealers know that they can find their old favorites in the same location as heretofore. Call and inspect this worthy line.
Transition to Mid-Century Modern:
As the mid-century era dawned, Mersman transitioned into producing Mid-Century Modern furniture. The company embraced the clean lines, simplicity, and functionality characteristic of the MCM movement, which was gaining immense popularity. Mersman transitioned to mid-century modern (MCM) design in response to changing consumer preferences and design trends during the mid-20th century. This shift allowed the company to embrace the simplicity and functionality of MCM, tap into a growing market, and showcase its ability to adapt to contemporary styles and materials.
The Grand Rapids Furniture Record
July to December, 1927 | Volume 55
Mersman Furniture Advertisement
Mersman’s Pioneering Production
Mersman's contribution to the world of mid-century modern furniture goes beyond its elegant designs; it pioneered the production of quality mid-century modern furniture, making these coveted pieces more accessible to a broader audience.
Here's how Mersman achieved this milestone:
Streamlined Production Processes: Mersman embraced modern manufacturing techniques, including assembly line production and specialized machinery. This allowed them to streamline their manufacturing processes, significantly reducing production time and costs.
Utilization of Quality Materials: While mass production often conjures images of sacrificing quality for quantity, Mersman maintained its commitment to using high-quality materials. The company primarily used solid woods like walnuts and mahogany, ensuring the finished products were affordable, durable, and aesthetically pleasing.
Efficient Design and Standardization: Mersman's philosophy emphasized simplicity and functionality. By creating standardized designs with minimal intricate details, they were able to simplify the manufacturing process. This approach enabled them to produce a range of furniture pieces efficiently.
Economies of Scale: With mass production, Mersman benefited from economies of scale. By producing furniture in larger quantities, they achieved cost savings in materials, labor, and overhead expenses. This cost-effectiveness allowed them to offer their mid-century modern furniture at competitive prices.
Vast Distribution Network: Mersman established an extensive distribution network across the United States. This network ensured that their mid-century modern pieces were readily available to consumers, making them a popular choice for homeowners and decorators.
Affordable Price Points: One of the most significant contributions Mersman made to mid-century modern furniture was making it affordable for the average American household. Their commitment to quality and efficiency allowed them to offer stylish mid-century pieces at price points that appealed to a broad demographic.
Variety of Designs: While Mersman was known for its coffee tables, it produced a wide range of mid-century modern furniture, including end tables, nesting tables, and consoles. This variety allowed consumers to furnish their homes with cohesive mid-century style.
Mersman Bros. Corp., a renowned table manufacturer based in Celina, Ohio, faced persistent challenges with warpage and checking in their lumber and veneer. R. H. Clapp, the general manager, spearheaded efforts to address these issues, realizing the detrimental impact on product quality and customer satisfaction. The company's quest for solutions led them to a surprising revelation about the role of humidity in woodworking. By meticulously studying wet and dry bulb thermometer readings and consulting humidification experts, Mersman implemented a comprehensive humidification system in their plant. This innovative approach revolutionized their manufacturing process, reducing warpage and checking, improving glue lines and higher-quality finished goods. Implementing 50 humidifiers across various departments marked a significant milestone in Mersman's journey toward enhancing product quality and customer satisfaction. The success of this initiative was underscored by the endorsement of key personnel, including Dick Gruenden, the plant superintendent, and Roy Luth, the cabinet room foreman. Mersman's dedication to addressing humidity-related challenges showcased their commitment to excellence and innovation in the woodworking industry.
Amidst the bustling atmosphere of the Summer Market in Chicago, furniture manufacturers and retailers found themselves in a paradoxical situation. While sales were anticipated to reach near-record levels, industry leaders foresaw a notable profit decline. Walter S. Marder, president of the National Association of Furniture Merchandisers, lamented that despite the prospects of robust sales volumes, profits were projected to be the lowest in over a decade. This downward trend was attributed to the disparity between rising production efficiencies and escalating distribution costs. Roscoe R. Ran, vice president of the National Retail Furniture Association, echoed this sentiment, highlighting increased competition as a primary driver of diminishing retailer earnings.
Meanwhile, Donnell Van Noppen, chairman of the Southern Furniture Manufacturers Association, emphasized that manufacturers must maintain lean inventories amidst shifting consumer preferences. Despite the cautious outlook on profitability, industry experts expressed optimism about the quality and design innovations showcased in the Market. With a buoyant business sentiment prevailing, albeit tempered by lingering uncertainties, furniture manufacturers and retailers braced themselves for the evolving dynamics of the market landscape.
Mersman's innovative approach to mass production paved the way for other furniture manufacturers to follow suit, democratizing mid-century modern design. Combining quality craftsmanship with efficient production methods made modern furniture a staple in American homes during the mid-20th century. Today, Mersman's legacy lives on in appreciating these timeless pieces and their enduring popularity among collectors and enthusiasts of mid-century modern design.
The Mersman Idea Book
"The Mersman Idea Book”, used by thousands of furniture retailers is a loose-leaf bulletin service, planned to help retailers in all departments of the modern furniture store.
The Mersman Bros. Brandts Co., under the guidance of Sales Manager Edmund Brandts, embarked on a unique strategy to not only sell their tables but also assist their dealers in selling a more comprehensive array of furniture store items. Recognizing that their tables were sold by approximately 5,000 furniture stores, representing a quarter of all such stores in the country, Mersman understood the limitations of expanding their dealer network due to the saturation of their product distribution.
Rather than seeking to significantly increase their number of dealers or relying solely on national advertising campaigns, which were considered but set aside due to the lack of unique features in their tables for a distinctive advertising appeal, Mersman decided to focus on supporting their existing dealers to boost overall sales. This decision was informed by the realization that tables, being relatively staple items with limited profit margins, did not incite dealers to push for higher sales on their own aggressively.
To address this challenge, Mersman introduced The Mersman Idea Book—a comprehensive, loose-leaf binder filled with retail advertising intros, sales letters, merchandising ideas, and informative articles aimed at enhancing the operation of a retail furniture store. This initiative was based on years of intensive merchandising efforts and successful pilot programs that significantly boosted sales for participating stores.
The Idea Book was designed to be simple, nearly automatic for easy use by the average store manager, and focused on promoting a continuous business promotion program that didn’t emphasize table sales over other products. This approach aimed to foster goodwill among dealers by offering unsolicited help across all business areas, not just those benefiting Mersman.
Materials for the Idea Book were meticulously sourced and developed, covering a broad spectrum of advertising and sales strategies, including newspaper and direct-mail advertising ideas, sales plans, and informative bulletins for retail salesmen. This content was organized into categories for easy reference and updated monthly with additional bulletins to ensure the book’s value and relevance continued growing.
The initiative was launched with careful marketing to ensure engagement from dealers, requiring them to request the service to signify their interest and commitment. Despite the inherent challenges in garnering direct responses from dealers, the service received considerable interest, evidencing the potential for a significant impact on dealer engagement and loyalty.
The Mersman Idea Book represented a strategic shift in how the company supported its dealers, moving beyond traditional sales support to a more holistic partnership approach. This endeavor aimed to increase table sales indirectly by boosting overall store sales and solidifying Mersman’s relationships with its dealers by contributing to their success in a broader sense. Through this innovative approach, Mersman Bros. Brandts Co. demonstrated a commitment to their dealers’ growth and success, setting a precedent in the furniture industry for manufacturer-dealer collaboration.
Iconic Mersman Mid-Century Furniture Designs
Mersman's contribution to Mid-Century Modern furniture design was marked by its ability to blend timeless elegance with the contemporary aesthetics of the era. Here are some of Mersman's most iconic mid-century designs:
Mersman Coffee Tables: Mersman excelled in crafting exquisite coffee tables that captured the essence of MCM design. These tables often featured sleek, tapered legs, clean rectangular or kidney-shaped tops, and fine woodwork.
Nesting Tables: Mersman nesting tables were a testament to versatility and space-saving design. They typically came in sets of three, with each table fitting neatly under the other, allowing for easy customization of the living space.
End Tables and Side Tables: Mersman's end and side tables were designed with a keen eye for detail. They often incorporated innovative storage solutions and unique shapes, making them functional and aesthetically pleasing.
Console Tables: Mersman console tables were characterized by their elongated design and attention to materials. These tables seamlessly blended into MCM interiors, serving as elegant display and storage pieces.
Occasional Tables: The occasional tables produced by Mersman featured distinctive design elements, such as sculpted edges and gracefully curved legs. They were the perfect addition to any MCM-inspired living room or lounge.
Mersman’s “Costume Jewelry of the Home” Collections:
Mersman often said that its furniture was the “costume jewlery of the home”. Ads often said, “Rings, necklace-~a bracelet perhaps-lend added beauty and charm to your ensemble. Which is precisely what occasional tables do for your home . .. creating, as they do, an atmosphere of fresh, sparkling, inviting loveliness. Like costume jewelry, too, occasional tables come in many different styles, shapes and sizes ... at truly moderate cost. So, use them generously! And when you buy, choose MERSMAN TABLES– distinctive, authentic, quality-built by America's largest maker of fine tables. At all good furniture and department stores. The Mersman Bros. Corp., Celina, Ohio.”
Celestial: The Celestial Collection by Mersman boasts nine stunning tables crafted from exquisite matched walnut with prima vera inlay. Recognizable by their gracefully transitional styling and rich, hand-glazed finish, each table in this collection exudes celestial elegance. Walnut, renowned for its beauty, takes center stage, inviting homeowners to envision these pieces as stunning additions to their decor.
Concord: The Concord Collection by Mersman offers charming adaptations inspired by the spirit and practical beauty of Colonial America. Identified by their clean lines and mellow hand-rubbed finish, these tables seamlessly blend into today's relaxed living spaces.
Holiday: The Holiday Collection by Mersman embodies contemporary flair with a festive twist. Named "HOLIDAY," these tables feature Formica® laminated plastic tops in a matte walnut finish. Characterized by simple lines and delightful proportions, this collection promises style and practicality, with Formica® tops resistant to stains and scratches. Finished in walnut, these tables radiate warmth and elegance.
Moderns: The Moderns Collection by Mersman showcases clean, sculptured lines, distinctive swept-back legs, and a warm, hand-rubbed walnut finish. Versatile styles suitable for any room offer affordable options for homeowners.
Scandinavian: The Scandinavian Collection by Mersman presents authentic "costume jewelry" tables in modern styling with softly rounded edges for a fresh look. This collection offers versatility, including step, commode, cocktail, and corner tables.
Serenade: The Serenade Collection by Mersman features sleek lines and exquisite finishes, perfect for creating a party-ready atmosphere. With care-free Formica tops that complement the beautifully-grained wood, these tables offer both style and practicality. Available in mahogany, royal walnut, or lawn walnut, the Serenade Collection was modestly priced at the time.
Silhouette: The Silhouette Collection by Mersman offers sleek modern styling in spice walnut or limed oak with genuine Formica tops. Despite their elegant appearance, these tables are highly practical, featuring durable Formica tops resistant to scratches and stains.
As a Better Homes and Gardens ad from 1947 says, “The added touch of beauty that costume jewelry gives to your smartest gown is precisely the same as the distinctive decorative effect tables can give your home. So, enjoy lovelier, more charming rooms with the generous use of Mersman "costume jewelry" tables. Authentically styled and distinguished for their fine woods, perfect craftsmanship, and modest cost. Ask to see the special Mersman table display ... at your favorite furniture or department store.”
Mersman's Unique Design Philosophy
Mersman's mid-century furniture was celebrated for its aesthetic appeal and the underlying design philosophy that set it apart. Mersman Brothers Corporation ads such as one in the Chicago Daily Tribune 1945-04-04: Vol 104 Iss 81 say:
Suit your own personality--arrange ideas you want to express with these beautiful tables!
All from Mersman Table Company-known across the nation as a maker of handsome pieces!
All in authentic 18th Century styles, copying the best of the cabinet makers of those days!
Entirely of genuine Honduras mahogany or hardwood base, finished mahogany, combined with genuine mahogany tops and moldings!
Topflight quality and exquisite detailing: holly and lemonwood inlays, glass tops, brass feet, marquetries, etc.!
Choice of four cocktail tables, one drum table, one tier table, one console style all generous in size for absolute convenience$18.88 each!
Here's a glimpse into what made Mersman's designs so captivating:
Craftsmanship Excellence: Mersman's dedication to quality craftsmanship has been a hallmark throughout its history. Skilled artisans meticulously crafted each piece of furniture, ensuring durability and longevity.
Material Selection: Mersman prided itself on using high-quality materials in its furniture, with a preference for solid woods like walnut and mahogany.
The company also utilized Masonite Pressedwood, a firm, smooth, all-wood hardboard known for its density and durability. This material was often used to create tabletops and panels, enhancing Mersman tables' overall quality and longevity.
As early as the 1950’s, Mersman offered tables featuring Formica tops. These tables boast a rich mahogany finish for enchanting beauty and Formica tops that are resistant to water, heat, alcohol, and stains. Combining Mersman's renowned craftsmanship with durable Formica tops, these tables were designed to maintain their distinctive luster.
Functionality and Adaptability: Mersman furniture was aesthetically pleasing and highly functional. The company incorporated clever storage solutions and versatile designs to adapt to various living spaces, catering to the needs of its customers.
Timeless Design: While influenced by the Mid-Century Modern movement, Mersman's designs transcended trends. Their ability to create enduring, timeless pieces ensured that Mersman furniture remained highly sought after even today.
Wood Selection and Finishes: Mersman tables featured five-ply construction tabletops, cross-banded to prevent warping. The company used a variety of genuine woods and their imitations, with finishes and coloring reflecting prevailing fashion trends. From brown mahogany to satinwood and Russian oak, Mersman's tables showcased a diverse range of wood veneers and trims, often combined to create colorful effects.
Guarantee: Mersman stands behind the quality of its products with a generous guarantee. Each table underwent rigorous inspection during manufacturing, and any defects in material or workmanship were promptly addressed, with a new table provided at no extra charge.
Diverse Product Range: Mersman offered various tables to meet varying customer needs and preferences. From Davenport and gateleg tables to occasional tables, the company's product line catered to different tastes and budgets, ensuring there was something for everyone.
Collecting Mersman Mid-Century Furniture
Mersman pieces are treasured finds for collectors and enthusiasts of Mid-Century Modern furniture. Here are some valuable tips for collecting and caring for Mersman mid-century furniture:
Research and Authentication: Before purchasing a Mersman piece, research its design, history, and markings. Authenticity is crucial, so look for Mersman labels or stamps on the furniture.
Condition Matters: Scrutinize the condition of the furniture. While some wear and age can add character, be cautious of significant damage or alterations.
Proper Maintenance: To maintain the beauty of Mersman furniture, keep it away from direct sunlight and excessive humidity. Regular cleaning with appropriate wood care products will preserve its elegance.
Blend with Modern Decor: Mersman pieces can seamlessly integrate into modern interiors. Their timeless design allows them to complement a wide range of decor styles.
Value and Rarity: Watch for rare Mersman pieces or limited editions. These can be valuable additions to your collection.
Mersman Mid-Century Furniture in Contemporary Interiors
One of the remarkable aspects of Mersman's mid-century furniture is its ability to bridge the gap between the past and the present. These timeless pieces can be incorporated into contemporary interiors to create a harmonious blend of old and new.
Living Rooms: Mersman coffee tables and nesting tables can be the centerpiece of a modern living room. Their clean lines and elegant design add a touch of sophistication.
Bedrooms: Mersman end tables and occasional tables are versatile additions to bedrooms. They can serve as nightstands or stylish accents.
Home Offices: Mersman console tables can be used in home offices, providing a functional and aesthetic workspace.
Dining Rooms: While Mersman was primarily known for its occasional furniture, some dining tables and chairs were also part of their collection. These pieces can enhance dining areas with mid-century charm.
The Enduring Legacy of Mersman
As we reflect on the legacy of Mersman mid-century furniture, it's clear that the brand's commitment to quality, craftsmanship, and timeless design has left an indelible mark on the furniture world. Whether you're a collector, an enthusiast, or someone looking to add a touch of mid-century elegance to your home, Mersman's enduring appeal continues to inspire and captivate.
Mersman's mid-century furniture represents an exquisite blend of form and function—a testament to the enduring allure of Mid-Century Modern design. With its rich history, iconic designs, and timeless aesthetics, Mersman's legacy lives on, making it a cherished treasure for those who appreciate the beauty of mid-century furniture.
About the Authors
Jamie and Lyle, MCM enthusiasts at Plaidsmith.com, offer hands-on experience and expert insights into mid-century modern design. They curate authentic pieces, share historical context, and guide clients to make informed choices. Their expertise spans iconic designers, restoration techniques, and trends. Trusted authorities in the field continually expand their knowledge to stay at the forefront of MCM. Beyond work, they explore auctions, learn restoration techniques, and enjoy vintage catalogs, embodying their passion for mid-century modern design.
